Two things caught my attention today on the PW morning report:
- What President Obama took on vacation to read
- The announcement of Oprah’s pending announcement via twitter of her next pick for her book club.
What author wouldn’t love to be on either one of these two’s reading list!
Most of us aren’t so lucky as to be in the situation of having one of these two famous individuals pick up our work and instantly provide international attention. So, how do the rest of us get noticed? How do we get the word out on our own works of fiction or non-fiction so that lots of people will notice.
Well, that’s always been a struggle for most authors and lately it’s not limited to the less published authors. I know writers with more than a dozen books published that still have to go out and pound the pavement at bookstores, conferences, libraries, and just about any venue where they think their book will find an audience, especially a paying one.
Other things we do for exposure - mostly with our clothes on - is to participate in blogs, leave comments at blogs, conduct interviews, be interviewed, hand out free bookmarks, talk to book clubs, participate in panels at conferences, and so much more. Anyone who has been to some of the larger writers conferences know that there is a wide range of promotional items that authors have to chose from but often at great expense and not necessarily with a great return on the investment.
So, let’s see how creative writers can be without losing their financial shirt. I’d love to see what others are doing to expose themselves - legally - to expand their readership.
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