Get writing, networking, and everyday tips from the Masters -Debra St. John, Christine Verstraete, Morgan Mandel, DL Larson, Terri Stone, Margot Justes and Rob Walker.
Saturday, June 9, 2012
Are blogs effective by Margot Justes
Blogs take a bit of time to write, at least for me. I know
that marketing has to be a factor in sales, and that name recognition goes to
marketing and sales.
A midlist author needs that crucial name recognition to
build a readership, and so it goes. E-book sales are a huge business and
growing rapidly, and many of us are taking the plunge and going indie, and
trying to build on that name recognition.
How to do it? One way is to blog and post all over e-net
creation. That is an upside, our name is out there. There is also a downside. How
many read all the blogs that are posted?People are busy with everyday life.
Are blogs effective? Do the readers really get to know us
through them? Is a shorter version of communication better? There is Facebook
and Twitter, and many other social networks that take far less time and are a faster
way to communicate.
What do you think, are blogs effective, or have they outlived their usefulness?