Wednesday, May 2, 2012

Do You Stand Out From the Crowd?

I saw this great example of branding yesterday on my way to Fitness Class.

Why is it so great? Look at the colors, the shape, the design, the logo. It also contains contact a phone number and QR Code as contact information.

This sign serves the dual purpose of warning people off the grass, as well as promoting the brand. My eyes were immediately drawn to it, and I wanted to read what it was about.

Those looking for a lawn care company or thinking of changing theirs would most likely consider this company. Why? Because their signage is very professional.

The conclusion from an observer would be the company's work is is also professional.

That's the kind of branding I'm striving to achieve. Now I just need to find a gimmick like they have.

What about you? Do you have a great gimmick going? Or, maybe you've seen someone else's that strikes you -- that of an author, or perhaps someone in a different profession. Please share.

Excerpts & Buy Links to All 4 of these books are at


Sasha Summers said...

You're right - very nice signage. And, as much as I'd like to have a gimmick, I don't have one. I know I need one - to stand out in the large sea of authors. Something to think about and really invest in.

Morgan Mandel said...

It's not easy. It seems to require a different kind of imagination than the one I use for writing.

Morgan Mandel

Mary Marvella said...

My brand would have to say southern writer and family stories.


Interesting post.

alberta ross said...

branding is a difficult one - it's not as if we only do one thing - our stories are different every time - our voices hopefull unique- my imagination just doesnt seem to work in that direction:(

Debra St. John said...

I'm working on tagline is Sexy Heroes. Spunky Heroines. Sultry Romance.

But I tend to write a lot of western-type settings in my books, and I think that needs to be represented somewhere, so I'm thinking of doing a little tweaking.

Morgan Mandel said...

That's part of my problem. My books tend to be different from each other.

I like your tagline.

Morgan Mandel

Margaret Tanner said...

It is a great sign, wish I could come up with something as good for my books.



Edie Ramer said...

I'm working on my gimmick... My new series will be out in a month, and I should have my new project in place by then.

Unknown said...

Gee, I'd love to stand out from the crowd. But in a real crowd, I sort of fade into the wall.
Clothing--I'm thinking about clothes. I have a tendency to wear the same thing, and "save" my best clothes and jewelry for special things--okay, church.
But a couple of years ago, my best friend and I decided to go all out every day. Now, she's tall and has a lot of naturally curly red hair (now helped with Miss Clairol)--my lord, she always stands out in a crowd. I couldn't compete with that, but I have developed my own brand.
I don't leave home without make-up, my hair just right, and some bright jewelry--the right jewelry always brings complements, but not in it--on me.

So, for my writing, I suppose everyone know by know I am "All Texas." I wish I could wear boots and western clothes, but honestly, I'd look goofy.
As far as a visual brand, I can't seem to figure out how to make and post any kind of banner. So, I just have my tag line--Romance, and a little bit of Texas.

Interesting as always, Morgan.

Unknown said...

I thought I did now I'm not so sure. All the planning in the world didn't prepare me for the reality that people might not just want to buy my books. said...

So nice good psot so great!

Maryannwrites said...

I didn't realize it until another author commented that the fact that I use Maryannwrites for my website, FB page, and Twitter handle, that is a brand of sorts. Like some others have mentioned, I write a lot of different types of books, so a brand as a mystery writer would not work. This is as far as I have gone with establishing a brand. Or attempting to. I with you, Morgan, this calls for a different kind of creativity.

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