Showing posts with label gimmick. Show all posts
Showing posts with label gimmick. Show all posts

Wednesday, May 2, 2012

Do You Stand Out From the Crowd?

I saw this great example of branding yesterday on my way to Fitness Class.

Why is it so great? Look at the colors, the shape, the design, the logo. It also contains contact a phone number and QR Code as contact information.

This sign serves the dual purpose of warning people off the grass, as well as promoting the brand. My eyes were immediately drawn to it, and I wanted to read what it was about.

Those looking for a lawn care company or thinking of changing theirs would most likely consider this company. Why? Because their signage is very professional.

The conclusion from an observer would be the company's work is is also professional.

That's the kind of branding I'm striving to achieve. Now I just need to find a gimmick like they have.

What about you? Do you have a great gimmick going? Or, maybe you've seen someone else's that strikes you -- that of an author, or perhaps someone in a different profession. Please share.

Excerpts & Buy Links to All 4 of these books are at
http://morgansbooklinks.blogspot.com/