Wednesday, March 3, 2010
In Person or In Space? Or Both? Which do you prefer? By Morgan Mandel
Of course, there's also that downside, if someone says they've never heard of me. To those people, I usually mention that's why I'm there, so they'll get to know me.
I try to get used to the ones who walk real fast in the other direction so they don't get stuck talking to me or, heaven forbid, buy my book. I'm only human. It does bug me, no matter how I try to ignore it.
Book signings, panels and in-person presentations can be fun or not, depending on expectations and what actually happens. They're a way to get my brand and books out to the public, though not usually to that many people. Still, word of mouth is a good thing. I never know what may come of one person telling the right other person about me or my books. Many times I'll meet someone who'll present another avenue of promotion.
Though I'm excited to appear at book signings and presentations, I have to admit my most often avenue of choice for promoting is In Space, aka The Internet. I can reach lots more people online than in stores, libraries, fairs and other places. Also, I don't have to get dressed real fancy to do it.Although through experience, I've learned to deal with the public, I've never been an extrovert. It's so much easier for me to communicate by writing than by talking. Also since I'm a lousy driver, I don't have to get someone to take me anywhere on the Internet. It's something I can handle myself.
I have to say there are good and bad points about both and I use them both, but my Internet presence far outweighs my physical presence at promoting my books and brand.
What about you?