Not mine, mind you. My ideas are strictly on paper, basically trying to get projects done. But a fellow writer just started something that was new to me - funding an e-book as it is being written.
He did this during the previous Olympics on Kickstarter and will be doing a new book again this year. Funders follow the book as it's written and get other input, depending no funding level. What a concept! You can read about the project here.
So on that thought, what other unique ways have you promoted your writing, or what kind of different promotion or sales tactic have you used? Please share!