Tuesday, September 9, 2008
Name Recognition by Morgan Mandel
Catch Angela Wilson - author publicist, virtual tour editor, author, and more at http://morganmandel.blogspot.com this week giving tips on virtual tours. Then Angela will visit here at http://acmeauthorslink.blogspot.com on Wednesday, Sept. 17 to offer marketing suggestions. Don't forget our new Man of Mystery will be here Thursday, Sept. 18 - the one and only Craig Johnson.
As some may know, I do Youtube videos. I happened to do one with our dog, Rascal, visiting her favorite hangout, a local pet goods store called Bentley's Corner Barkery.
My husband and I were on our way there again so I could do another video and Rascal could get spoiled, when half a block away a couple with their dog approached. The guy immediately said something to the effect "That must be Rascal. Are you doing another youtube video?"
I thought I hadn't heard right. There was no reason he would know our dog's name since we hadn't told him.
As it turned out, when we spoke to Lisa, co-owner of Bentley's Corner Barkery, we learned the guy had Googled Bentley's and found the youtube video also. Of course, he had to watch it. Here's the link if you'd like to see it too:
So, the mystery was solved, but not completely.
Why is it that I, an author with two books out, with lots of websites, blogs, links, and anything else you can think of on the Internet, have never received the recognition Rascal got? I must admit I'm a bit jealous.
All kidding aside, I'm happy the response was good. At least some aspect of my cross promotion worked. I gave Bentley's a plug and by chance it swung back to me, actually to Rascal. Since I plan on doing a book wither Rascal as the star, any publicity generated about her is a good thing.
Building up name recognition isn't easy, but when it clicks it's so wonderful you won't forget it.