“Self-Publishing is No Longer a Dirty Word”
By Jean Henry Mead
Not everyone agrees that independent publishing is the key to writing success, but a growing number of authors are proving the naysayers wrong. More and more writers are leaving their publishers to strike out on their own, some with unparelled success, such as Robert Walker, who has repeatedly said that the secret to success is to consistently turn out quality work on a regular basis.
But even Rob will admit that there’s more to it than that. We’ve all heard that writers need a platform and a fan base of readers who trust the author to turn out quality work. But how does one acquire a fan base? Not by hermitting him or herself at the computer without making contact with the outside world. Those days are over.
When I put together my second volume of mystery writer interview, I met some successful new writers, among them Canadian bestselling author Cheryl Kaye Tardif, who publishes not only her own work but others with her Imajin Press from Alberta.
She says in The Mystery Writers: “In 2010 Amazon opened KDP to Canadian authors and I went back to my roots—to indie publishing. For me it's probably the best fit. I am by nature very independent and a strong marketer. Plus I'm ‘an idea person.’ Even my old publisher saw this in me and often called me a "guru" or "marketing genius." While I don't consider myself a ‘genius’ I do know that I'm a risk-taker.”
Independent publishing isn’t for everyone. It requires not only writing talent but good marketing skills and industry know-how to succeed. A number of other self- publishers are included in The Mystery Writers as well as bestselling traditionally published novelists such as Sue Grafton, Lawrence Block, J.A. Jance, Vicki Hinze and James Scott Bell (former Writer’s Digest fiction columnist).
Tim Hallinan, award-winning author of the traditionally published Poke Rafferty mystery/thriller series, decided to self-publish his Junior Bender series—humorous stories of a burglar with a “moral code who works as a private eye for crooks.” Tim’s earlier novels earned him critical acclaim but not enough money to retire from his day job. He now earns thousands of dollars a month with his self-published ebooks.
He said the reason he decided to leave his agent and publisher is because “the money we were offered by the publishers wasn’t very good. I looked at the offers and thought, ‘I’d rather own my books.”
Rebecca Dahlke once managed her father’s crop dusting service in Modesto, California, and decided that her protagonist—a beautiful former model—should also be a crop duster. She then decided to independently publish her novels, with successful results. Rebecca, like Cheryl, is a promoter and a humorous one at that. She says, “Self-publishing is no longer a dirty word. . . Eons ago, back in the dark ages (of publishing)—was it really only five years ago?—all we authors could hope for was a good agent, a decent publisher, a slowly growing fan base, and a list of book stores that might, or might not, keep our books on their shelves for three to six months before returning the unsold copies to the publisher. We could send in Advanced Reader Copies to prestigious reviewers or magazines and hope they would say nice things about our books, or pay a publicist to tout it, take our dog and pony show on the road, eat bad food, stay in crappy hotels, be at that next book store, book fair, conference, and smile till our cheeks ached. .
“The changes have been exciting, and for this author, validation that I too can write books that readers enjoy. So, for all the august veterans who see the Internet as an encroachment onto their hard-won personal turf, let me paraphrase one of my favorite movie lines: ‘Saddle up boys and girls, it’s going to be a bumpy ride’!” You can read how Rebecca accomplished her success in The Mystery Writers.
And, after ten publishers of my own over the years, I decided to independently publish The Mystery Writers with my own small press. The 406-page book is featured on Createspace:
https://www.createspace.com/3792541 and is available on Amazon.com, Kindle and Nook.
Amazon Buy Link:
http://amzn.com/1931415358
The 406-page book is a veritable bible for fledgling writers because the advice offered by 58 bestselling, award-winning and midlist writers is invaluable for any genre. Twelve subgenres are represented and the authors write from as far away as South Africa, Brazil, Thailand, the U.S. and England. Some of the traditionally published authors from the U.S. are Lawence Block, Sue Grafton, James Scott Bell, J.A. Jance, Vicki Hinze and Julie Garwood.
To promote the book, I’ll be blog tourng from April 16-28 with the Mystery We Write blog group and my schedule is up at:
http://jeansblogtour.blogspot.com/ I’ll be giving away a print copy of the 406-page book and an e-book copy in a drawing at the conclusion of the tour to visitors who leave comments with their email addresses.
About Our Guest:
Jean Henry Mead is a national award-winning photojournalist and former news reporter as well as a mystery/suspense and western historical novelist. She’s published 17 books, half of them novels and served as a news reporter; news, magazine and small press editor in California and Wyoming. She was also a correspondent for the Denver Post.
Please welcome our guest, Jean Henry Mead, by leaving a comment.
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