Showing posts with label Amazon. Show all posts
Showing posts with label Amazon. Show all posts

Saturday, June 14, 2014

Amazon Only by Margot Justes



My books were out on Amazon, KOBO, Barnes & Noble, and all the other available venues. It was easy since my formatter did everything for me, but last week I switched to Amazon only.

I started paying attention to the e-mails I received from the other companies, advertising books for sale, and I noticed it was the same everywhere, all the bestsellers were being promoted, not a midlist author among them.

It was the same everywhere except on Amazon. I saw my books being advertised along with others. That is a brilliant and savvy move on Amazon’s part, because among those lesser names could be the next huge bestseller. Why is it that only Amazon recognizes that possibility? Where are the others? Why is Amazon the only one giving midlist authors a chance to build their readership?

I fully recognize that bestsellers make money, they sell large numbers of books, and this is a business, and as such must turn a profit to survive. But surely there is room for a different voice, a new breath, those writers that aren’t main stream but have something to say that may not be quite middle of the road, but may succeed beyond expectations. Surely that is how a business grows, and markets expand.

Amazon recognizes the value of smart advertising, and in reality it costs them little to add a few new writers to their ad campaigns. Why can’t the others do the same?

They made the decision for me, I have more to gain when I give Amazon my exclusive rights. Amazon offers KDP Select, Paid Library Lending, discounted or free promotion days; it’s up to me to decide how to market my books. I have plenty of opportunities to promote within Amazon, and with their resources I’m better off.

The issues about market and pricing control are complex, and many claim Amazon wants to control the market, currently the battle with Hachette is an example. In reality what company wouldn’t want to be in Amazon’s shoes?

From my perspective, as a small midlist author, I’ll stay with Amazon only, for growth and potential new readership, at least they give me a chance.

Cheers
Margot  Justes
Blood Art
A Hotel in Paris
A Hotel in Bath
A Fire Within
www.mjustes.com

Wednesday, April 3, 2013

Free Again - Friday, Saturday and Sunday!



If you aren't on Facebook and following my page, you may not know this -

Freebie coming up this Friday, Saturday and Sunday - April 5, 6 and 7

That's right - Forever Young: Blessing or Curse for Kindle/or PC will be free on those days. If you don't have a copy, be sure to click and get one before it goes back to its usual $2.99 price.

Here's the link: http://amzn.com/B006MO28CQ







I'm over halfway through the edits for Blessing or Curse, the companion sequel to Forever Young: Blessing or Curse .

Blessing or Curse contains 5 different stories about 5 very different people taking the Forever Young pill. Each story has some sort of romance, but is much more than a typical romance.

You'll see when I start sharing excerpts.

Morgan Mandel
http://www.morganmandel.com


Thursday, October 20, 2011

Amazon vs. Tradition by DL Larson

I have been trying to get the attention of an agent for more than two years now, or even a publisher. I'm old school in most things, so I've stuck with the tradtional way of publishing my work. Frankly, I'm tired of the run-around by tradtional houses. I'm tired of being polite and waiting my turn - for months - only to receive a letter at how interesting my work is, but it's just not what they are looking for at this time. Six weeks ago I received an email from an agent, that yes, they had received my material and everything looked good and they would get back to me as soon as possible; the waiting time might be five months from this message.

Five months! I checked my records and realized it had taken them one month to respond to my query. So basically I have another three months to wonder if they have forgotten about my work, lost it or changed their policy and chose not to respond at all and simply deleted it. In three months, I'll have to decide what to do. I have the choice of looking, searching for another possible match for my book and begin the tedious process again, or I can go another route altogether.

So my question is, why oh why is the publishing world in such an uproar over Amazon taking over their business? They are not doing a very good job. Frankly they have been stuck in the same, slow, nonproductive methods for a long time and panicked when another business developed a better way of doing things. The publishing houses still refuse to turn from their slow-poke ways.

Amazon reminds me of Wal-mart in so many ways. I live in a small town, surrounded by other small towns. There are two huge Wal-marts within thirty minutes of my home. Between me and the Big W, most of the mom and pop stores have dried up. The grocery stores in most small towns have gone under, as well as the pharmacies, hardware stores and clothing stores. They simply can't compete with the big store. Amazon has done the same thing in the publishing world.

I always tell my kids there are two kinds of people in this world: learners and nonlearners. I'm betting the publishing world is on one side of that equation and Amazon is on the other. It is also the first time there is no "middle man" between authors and readers. Direct connect is a new concept for writers; perhaps that is why it has taken me this long to step out of line that feels like a slush pile and realize I too can do this on my own.

I'm terrified in a giddy kind of way to take this step, but it's time. I've waited around for a train that is not coming. I need to move on.

Any advice?

Til next time ~

DL Larson

Tuesday, June 21, 2011

An Interesting Interview

So I was listening to one of the morning shows yesterday and an interview with the former mayor of New Orleans, Ray Nagin, caught my attention. He had just written a book about his experiences during Katrina threaded with a post analysis of the disaster, an event and period of our history of which just about everyone in the world has some memory. Images of people stranded on roofs and those held hostage in the Superdome are seared in our collective memory, and now with the internet, seared in the digital memory of history.

It was an interesting interview for many reasons, and given his fame as the mayor of New Orleans at such a dramatic time, and given the bad press that the administration at the time received, it wasn’t surprising that a book was written about it nor was it surprising that it was receiving national media attention. What was surprising - at least to me - was that at the end of the interview, he quickly added that he published it through Create Space and it was available through Amazon.

His reasons for choosing CreateSpace are clarified in an interveiw published on USAToday at the following link:

http://www.usatoday.com/life/books/news/2011-06-20-ray-nagin-katrinas-secrets_n.htm

Here's the paragraph that is most telling:

The book covers the first 30 days after the storm. The outspoken Nagin says he chose to self-publish on CreateSpace, a division of Amazon.com, after contacts with publishers left him worried about the editing process, feeling uncertain "that my voice would come out at the end of the day."

Just goes to show us that if the subject is notable enough and the author famous enough, even a self-published book can receive national attention. But it also shows that more and more writers are choosing non-traditional publishing paths to have more control over the process, especially when it comes to preserving their voice.

Thursday, June 16, 2011

Why Writers Should Embrace Amazon-Kindle

Recently heard around the virtual water cooler someone complaining that Amazon/Kindle cheats its authors. How? They drop your ebook price without telling you; they do it when their bot (function of the hunter robot) finds you have reduced the price and are selling it elsewhere.

Not to quibble...OK, to quibble... LOOK at it this way when thinking that Amazon is out to rob you of YOUR royalties. First off, no one ever in life -- at least not since the advent of the Kindle -- ever, ever offered an author as sweet a deal as 35% on every unit sold PLUS worldwide distribution on a platform you do not have to pay a dime for.

I know some small presses have offered sweet deals of 50-50, 40-60. 30-70 but typically such deals earn you zip and typically the percentage is weighted in the favor of the publisher who is going to send you royalty statement six months down the road to tell you that you have earned out nada, zip because all your heavy hardcover books set at 25 bucks did not actually sell so much as they shipped....and shipped BACK -- returns. Or you were selling a 15 or 16 dollar book and your realized a royalty after six months of $63 -- enough to buy that tuna sandwich you'd been eyeing for those six weeks and splurge on a day at the movies.


With kindle the number of returns is negligible, you do not wait six weeks to a year to see sales figures (in fact, these are not ROYALTIES but sales figures). We have this archaic notion that royalties--something owed us for months--is the proper term here, but NO....this is not an Advance Against Royalties circumstance and never was.

I thank God I can sell a book today at 99c and 1.99 and realize 35% on each sale. I respect Amazon's reasoning that if a book is going to be priced that low, for THEM to make any sort of pennies on it, that the 35-65 split has to kick in. If I do not wish to play that game, I do not lower the price. I have NEVER in 45 titles up on Kindle EVER had Kindle lower a single book price on me. Why is that not happening to me but happening to other now distraught authors?

Think about it. I control the pricing on all those books. I do not have these books on Smashwords or B&N for a lesser price. I understood from the get go that if I place one of my books in any other ebook store for a lower price that Amazon will find me (bot me) and drop my ebook price to the same or lower on Kindle. I never had any problem with that, and in fact decided from the get-go to associate myself so closely with Kindle-Amazon, to be a real partner, that my books are Kindle Exclusive and Kindle App friendly. I also put no restrictions on my books--lending or otherwise.

Earlier I had about 13 or 14 titles with Fictionwise. I got those rights back. There may be a title here or there still up for sale somewhere else but in the main as no other ebook stores are reducing my prices, only one doing so is me, myself, and I. I drop first in a series to 99c or 1.99 and place the other ten or five or four up at a price that will garner the 70% to me.

Now when in life has any author on the planet ever gotten a sweeter deal than 70 percent of each unit sold, a platform/display space/ worldwide distribution/the functionality to create buzz/timely payment/bookkeeping at no extra cost (and even if there are hidden costs, you are still the recipient of the BEST deal a Publisher has ever offered an Author in the history of book-making?

DoEs It MaKe SeNsE?
I feel as though I have my cake and can eat it too.

Just dropped my Vampire Dreams down to 99c....first in a four-book series, and all the other three are above 2.99 -- so I see the 99c as enticement and investment to get all four selling well. I JUST made this drop in price yesterday and I was something like 37,000 in store NOWHERE with the title, but today, WOW...I am now #71 in some category in top 100 and 17,000 something in store paid.

Now my job is to get the word out that for a "limited time ONLY" this book is up for sale at 99c. The terms "limited...only...sale" REALLY seem to have an effect as I have dropped other books to 99c without the fanfare or the TERMS of Sale, and people, it would seem, have a Pavlovian response to those simple words-- Sale, Limited Time Only.

Anyhow, onward and upward. My next duty is to spread the word of its now being #61 on said list. Need to go back to check that list....was it horror or suspense or urban fantasy....I think horror but unsure. I got to excited, I dropped my teeth -- and I do not even have dentures (yet).

Please leave a comment; love to hear from you. What has been your experience in this area? How do you feel about amazon? about ebooks, ePricing?


RoboWriter Rob Walker
http://www.robertwalkerbooks.com/
Vampire Dreams. Brain Stem, Floaters

Tuesday, May 10, 2011

Amazon's New Publishing Venture

Here's the headline:

Amazon Launches New Publishing Imprint, Montlake Romance
Debut title will be bestselling author Connie Brockway's "The Other Guy's Bride"


Here's the link to the press release:

http://phx.corporate-ir.net/phoenix.zhtml?ID=1559716&p=irol-newsArticle&c=176060&highlight=

It's a must read, especially since Montlake Romance is pulling in some big names, and Amazon plans on expanding it' publishing imprint efforts into other genres including thrillers and mysteries.

It's worth keeping an eye on how this story goes!

Thursday, April 21, 2011

My Silent Partner in Crime - Amazon.com/Kindle Store

BAYOU WULF (Blood Screams) When I was a younger man during those BK days (Before Kindle) I could seldom find a bookstore, be it a major giant brick and mortar place like B&N or a cozy independent bookstore that I truly felt a partnership with; I was never truly ever made to feel like anything other than a BOTHER in 99 percent of the bookstores I did signings in or dropped in on for a driveby signing.  Now during these days of AK (After Kindle), I am in a true, strong partnership with a bookstore--the Kindle store which has expanded now beyond the UK and into Germany.

The great thing about this partnership is that Amazon is a silent partner and yet they provide such excellent services. Reporting of sales top-notch, book returns no sweat--hardly know they exists, no one boxing up your book while you are still in the store signing!  Distribution is worldwide. I can't enumerate all the wonderful pluses working with the Kindle Store. So I won't . Instead, I will draw your attention to the Kindle Community Forums, one of which I began called: What Mioves Kindle books off the shelf? (misspell and all - think iMoves).  Here is a recent post I placed on the forum which you will likely find of interest if you are at all interested in ebooks sales or as an eReader, eReviewer, eFan, eAuthor, or ePublisher.  The thread here has grown to 18,333 views, 550 posts, 38 pages.

Posted: Apr 20, 2011 3:22 PM:

. . . I can't tell you how many new readers, people who have never read any of my books before have discovered me--my sense of humor, my political rants, my self on facebook and twitter and have become readers of R.W. Walker's books due to getting t'know me through my tweets and remarks on facebook. In Bayou Wulf, for example, I have placed maybe ten or eleven facebook friends' names in the book after posting that I needed some extras on the "set" and to expect to be killed in a gruesome manner. I got all kinds of takers and all of them have family and friends, and all are anxious to see themselves in the book, and they will share their demise with friends and family. Hopefully, this translates into purchasing of more books, gifting to others, etc.

I belong to like ten chat groups, and many of the people on these groups, due to what I had to say, decided to check out my books. In other words, it is not entirely a "crap shoot" but more a good faith effort to convince eReaders that one's work--one's book--is worth anyone's time and money.

As to tagging book titles - what the hey -- it certainly can affiliate you with another author. First time I noticed this all of a sudden William Miekle and I were being treated like blood brothers. Checked out his work and sure enough...and Miekle is on fire, so I am associated with him, great. Associated with JA Konrath, what can it hurt? I've known Joe for years; he was best man at my wedding. But when his book pops up on my book page, and mine on his, I have to figure that does have an affect--my readers find him, his readers find me. We have also exchanged opening chapters of our books at the end of one another's kindle titles. (Now Kindle is posting at end of a book other titles by the same author!  Smart marketing!)

I pretty much concentrate on my own book pages - how can I improve this, tweak that, click here, there, where?  But since using the LIKE button on the book's page, I have highlighted more books of others on my facebook and twitter pages as an effortless thing to do. This means my 5000 friends on facebook and however many I have on Twitter sees the cover art of someone I hit LIKE on. This can't hurt.

I think everything has a cummulative effect and even if I am wrong, please, guys, I need that illusion to keep on keeping on. I know that growing sales truly takes more time and patience more than anything else, that sales grow with word of mouth - reviews, interviews, blogs, articles.

Just today I made a crack about Bayou Wulf not being just about werewulves but "gator tail" is served up in the book as well. The comment caused at least one FB friend to throw his hands up and purchase the novel. I still say a great description, or even a one-liner can zap a potential reader in just the right way as to move him or her to purchase.

I don't believe that the only thing I can do is get into listmania business and/or do any one thing. I can understand the frustration of going from thread to thread, site to site and getting nowhere. I feel you have to pick your battles and use your wits and imagination (often the wild-hair idea is the best!). For example, point out the fact your book is cheaper than a MacDonald's burger, and if it is 99c now, this means it is less than any item in the Dollar General Store. On Facebook get folks putting in items they can buy if they do NOT buy your book - a toothbrush, a liter of pop, etc. Get people to laugh and you win them over. At book conferences and conventions, I always, always get em laughing while on a panel or giving a talk on creating monsters and serial killers and villians you can't take home to mother.

Yes you want to lower your prices if need be, experiment with it, and you want to work toward ranking in the top 100 in any of the wildly scattered categories Amazon "recognizes" -- I showed up like #3 in Religious historical fiction or some such category for Children of Salem once, and I showed up also as beating out just about every author whose last name began with a W....how proud I was but it's a bogus category and who can't beat Stuart Woods, eh?

I just do not buy it that all my two years now of working ALL they methods of getting attention I have done amount to a "crap shoot" -- and but sure, I can understand why someone would say and believe this. It is the hardest thing in the world to make money from writing fiction or poetry (the old saying, "There is no money in poety, but there is no poetry in money" holds true for short stories and novels as well unless you strike the literary lottery or the commercial lottery which is far more rare than people realize -- even in Legacy or traditional publishing as no one in the paper world of books knows what works either except when the CEO of a publishing firm makes a book his/her top priority which means an author is going to be crowned with money and hype.

I kinda sorta pride myself on having come as far as I have spending not a dime; remember all of this is FREE advertising, free publicity, this online world. When I finally discovered FACEBOOK, I really found a home for my personality and desire to have every man, woman, and child read my books!

Anyhow....my long-winded two cents on the "crap shoot" thing. Not angry or upset or nothing of the sort; I just think it sends the wrong message. Even dropping price is a "gamble" or an "experiment" just as using listmania is a gamble so it is all a casino royale but they let you in for free; you get to select the slots.

Rob Walker
http://www.robertwalkerbooks.com/ - bk. trailer, free chapters, advice!
Bayou Wulf - Cajun-Creole baking, cooking, golf-playing, gator-tail chasing werewulves - whoo-Rah!



Tuesday, February 22, 2011

Ripped from the e-headlines!

It’s tough to follow the news these days - and I’m talking the popular press, not just the news media such as Publishers Weekly that appeals to writers - without hearing about how much profit is being driven by e-book sales. BUT, here’s the recent headline posted today at Publishers Weekly: Barnes & Noble Sales Jump Led by Digital Products.

Another from the Wall Street Journal reads: Retailers Struggle in Amazon’s Jungle.

We all know that the fuel in the Digital Products jump is e-books and we all know that Amazon was one of the early platforms to fuel the e-book revolution. So, when will this ride end?

No time soon, in my opinion. I could be wrong, but I don’t think that I am. What does this mean for writers? Should you rush to get in on the e-book band wagon as fast as possible. Should that be the publish-it-yourself band wagon, or the go-through-an-established-e-publisher band wagon? Well, that depends.

Don’t overlook the options to publish straight to the internet but don’t overlook the value of an established e-publishing house that can provide editorial services that just might improve your book and improve your sales. In fact, I would suggest that authors pursue both avenues of approach.

If you receive rejections from e-publishers and strongly believe that your book is worthy of an audience than the good news is that you now have lots of choices on how to get your book in front of an audience and by doing so you might just generate enough readership that will catch the attention of an established publisher - if that’s what you want. It’s been done many times before.

BUT, if you do go the route of the publish-it-yourself band wagon, don’t be lulled into a sense of laziness that once you put your book up for sale that it will fly off the e-shelves like pancakes from a hot griddle. You still have to get the word out that your book is available and you still have to connect with readers.

Now, it is much easier with the internet but it’s not so easy that you don’t have to make some sort of investment of at least time. Rob Walker has posted about the tips and tricks that have worked for him and then of course there is Joe Konrath and his stellar success. AND then there is Amanda Hocking. If you don’t know who these folks are - and if you’re reading this blog you have to know who Rob Walker is - then Google their names, follow their blogs and do your homework.

So, at least one thing about being a published author has not changed - you always have to do your homework regardless of the medium by which you publish your books.

Friday, February 5, 2010

eBook Wars - What They Portend For Writers by Robert W. Walker

With all the hoopla, smoke, and mirrors going on in the publishing world over ebook pricing or what they call the sales model for ebook pricing, there’s been a lot of confusion. Confusion is in fact the natural state of most authors in relation to their publishers. Publishers routinely keep writers in the dark about many aspects of their practices and why not on how they price a book? I don’t mean to sound as bitter as I actually am but there you have it. For when it comes to such matters as cover art, for instance, or the size type on your title or name or both, and when it comes to how a book is distributed, if the publisher uses or does not use jobbers, if the publisher has cut any sweetheart deals with big box stores like Costco or Wal-Mart, and if in such cases an author earns any royalties, and if a royalty statement ever comes to an author can it be read?

The long long history of writers and their publishers has not been a gentle, kind one but rather every horror story you have ever heard at the bar about a writer and his publisher is true, true, true. In the end, typically, the writer gets it in the end—and I mean that literally. Now comes an opportunity offered by Amazon.com for authors to go “Indie” – to become their own publishing concern in partnership with Amazon acting as bookstore and distributor in one, and for the first time in history authors are getting paid what their efforts are worth.

In the meantime, while many authors have been partnering via ebooks over the hard years when it was generally believed by print publishers that ebooks were a flash in the pan and would go the way of many another fad—authors and Amazon have been in the business of ebooks. Major publishers of the NYC variety have eschewed and seldom understood this area of book sales and in fact have not supported it. Until now. Until the day it appears ebooks can and do outsell paper books on occasion—as with this past Christmas. Now suddenly, Macmillan is decrying the situation as Amazon has defined it—that no Kindle book would cost more than ten bucks, because as Macmillan CEO says, authors can earn more money if their ebooks are priced higher, and so he flies to Seattle, meets with Amazon CEO and offers up an ultimatum when Mr. Bezos says no to 15 buck ebooks for Macmillan titles. Most Macmillan authors think that they won when Amazon backed down and accepted the price increase for Macmillan books, and the general consensus among Mac authors and many others is that the giant publishing firm struck a blow for writers.

Nothing further from the truth. Amazon knows its clientele better than anyone on the planet, and they know that few people believe that an ebook priced at above the 9.99 promised price for years now is going to earn out far more monies for authors than the higher prices—which will be boycotted in huge measure by readers of ebooks. Ebook readers are not interested in titles priced high whether they are bestsellers or not. Ebook readers love FREE books, public domain books are being gobbled up at an unprecedented rate! Followed by the .99 cent book and the 1.99 cent book. Ebook readers are voracious and most have enough reading piled up for the moment to last them months. They are not in the market for Dan Brown’s latest at paper price or ebook price if it is over 9.99.

Of these facts I am sure because I have been watching this trend for years, and I have had ebooks on FictionWise for years, and I have ten Kindle titles onboard with plans to add seventeen more, and the titles that are moving, selling, are not my 7 dollar titles priced by the publisher as the SAME price on the paperbacks, and not my 8.99 – half priced latest hardcover. My titles that are selling like hotcakes at a county fair are priced respectively at 2.99 and 1.99 – and as a result of volume sales, the Amazon model, like the Wal-Mart model, I have made more money in the past three years from ebook sales than I have made on paper sales. Writers pricing at bargain basement prices gain more readers who talk to other readers and fan the flames of word of mouth. This aside from the paradox of making more with smaller prices works in favor of the author, not against him or her.

The CEO of Macmillan had a major chip in his pocket—Apple’s IPad which wants to get into the ebook business too and they want to charge more for books, and they were talking to Macmillan about fifteen buck ebooks. So when Macmillan CEO states he is doing this for the benefit of his poor, put upon authors it is a croc and a major croc at that. A croc full of it. It also amounts to short-sightedness and not understanding the clientele—ebook readers, most of whom are assembled under a banner of boycotting any book priced above 9.99.

You don’t have to believe me about such matters but before you decide I am dead wrong check out JA Konrath’s recent blogs and articles on this exact subject. Joe is the man most in the know. See what he has to say on his platforms.

Meantime keep your ego up by placing a chapter or more up at http://www.authonomy.com/ where you can get feedback on your book and share feedback on my Children of Salem. The writing is the darling part of this business, and the rest can be an awful pain.

Rob
http://www.robertwalkerbooks.com/

Monday, August 27, 2007

Guyquest



I recently sent my books to a few of the Amazon Top 100 Reviewers. Amanda Richards composed a really funny review of The Adventures of Guy.

Guyquest


A funny book about a guy
And Guy's also his name
Your standard goof-off slacker-dude
Without a claim to fame

And then one day a phone call came
That sent him on a quest
He's forced to leave his dirty home
(More like his filthy nest)

There's something wrong with little Seth
At least he's not himself
In no time flat, Guy's pals become
A sor-cer-er and elf

It seems your quest is not complete
Without a certain mix
So they recruit a warrior
Stacked like a house of bricks

There's something evil chasing them
And monsters everywhere
Look out for buzzing little flies
And plumber's derriere

The truth of telemarketing
The huge attorney plot
All made as simple as the choice
To supersize, or not?

It's just as crazy as it sounds
With potty jokes and worse
A madcap world of fantasy
Reviewed by me in verse

A warning to you, friends of mine
And you, my dear consumer
Don't bother picking up this one
If you've no sense of humor



Amanda Richards, August 25, 2007
(reprinted with permission)

Norm Cowie
www.normcowie.com
The Adventures of Guy ... written by a guy (probably)
The Next Adventures of Guy ... more wackiness

Friday, June 1, 2007

CRAFTING THE COMPELLING FEMALE or MALE VOICE IN MYSTERY FICTION By ROBERT W. WALKER

PART THREE

One consistent VOICE-style or Voice is the point of Part 1 and 2 of this diatribe on the single most important element of dramatic writiing. A pointed voice, strong and firm, photogenic-inducing and active is called for in DRAMATIC fiction if you wish to keep your forward-moving-dynamo going forward and not stalling out.


Passive-sounding narrators—male or female—lack control and are hard to understand. If the authorial Voice suffers from undetermined and unclear points or images, the result is less than pointed or photogenic. Like it or not, we learn visually and we read visually, so that an entirely passive scene riddled with WASes and WEREs and ISes and AREs and HASes and HADs that often beget more Qualifying is in effect NO SCENE at all but a telling rather than a showing. The DEATH of drama in and of itself as every writer of fiction knows.

Mary was up at dawn. She was an avid runner, so she was instantly busy pulling on her sneakers and sweats. Soon she was out the door and was running to her heart’s content when she saw that she was to be confronted by a homeless man. He was wearing the usual garb of the homeless, and he was twice her size. In a word, he was intimidating. She was unsure of her next move. She stopped, bent over, pretended to tie her shoe, thinking herself safe from the man. But when she looked up, she found him staring straight into her eyes. “Mary, it’s me, your brother Ben.”

There are a total of nine WASes in the first six sentences of the TELLing example above. Sentences seven and eight are SHOWing sentences as they both rely on action verbs in Active Sentences, whereas the first seven are Passive Sentences. Notice how qualifying, how iffy the first seven sentences are, and how absolutely sure of himself the author becomes in the last two sentences.

A storyteller who peppers his tales with qualifiers and passives manages to cut his own throat and is easily the example to point to in an exercise for what NOT to do in fiction and dramatic writing. Always being an absolute, always practice an ABSOLUTE stance over a qualifying one in fiction as in the lines from works on sale everywhere or works in progress by this author:

From PSI Blue: Psyhic Sensory Investigation

FBI Headquarters Secret Psychic Detection Lab modern day…

Special Agent Aurelia Murphy Hiyakawa sat clothed in a virgin white terry robe, in the lotus position, electrodes attached and grounded to the open air copper pipe pyramid, a device she’d designed to enhance her psychic projections and astral journeys. A small sterile white mat lie before her, and on the mat lay six items she’d been asked to “read”. The objects held a strange communion with her. She fingered each item, tossing several out of the pyramid, holding onto other items as she went.

From Cuba Blue:

Off the coast of Havana, Cuba modern day…

The coast of Havana’s clear-blue tropical sea heard the mechanical cry of screeching rust-encrusted gears that suddenly slammed to a standstill. Several nautical miles north of Canal del Entrada, Cuba, the whining pulley ratcheted once, then twice with biting and chomping. Then it stopped dead again on the dimly-lit shrimp trawler Sanabella II. In fact, the unexpected stillness stopped all activity aboard ship, and save for the screeching hungry seagulls, the deafening quiet reigned. Wide-eyed, the men, frozen in position, stared first at the choaked-off windlass and then at one another afraid to breathe, afraid to hope. Fishing had been wretchedly poor.

From City for Ransom:

Chicago, Illinois, June 1, 1893...3AM

The newly formed and lettered sign tore at its chain moorings where it dangled over the modest brownstone house, the shingle reading Dr. James Phineas Tewes, Phrenological and Magnetic Examiner until a lightning strike hit it, turning it into an unrecognizable charred mess.
Across town to the sound of thunder, lightning, wind, rain, and the clock tolling 5AM, Alastair Ransom climbed from bed, unable to sleep, his skin afire with malarial fever. He dosed himself with a hefty tumbler of quinine and Kentucky whiskey. He imagined strangling Dr. Caine McKinnette for having run out of his supply of quinine and antimony. He breathed in deeply, imagining the pleasure of his hands around the good doctor’s throat. Then once more what really troubled him began invading his night: the awful, bloody murder case that’d fallen into his lap the day before.


THESE ARE ALL examples of opening with active verbs, the conscious choice of few to no qualifiers, no WASes please! Any elementary or high school grammar text is worth revisiting to rekindle these notions into fire in a writer’s gut. It’s the little things that make a female lead compelling. Revisit Passive vs. Active Voice, the handful of pages devoted to Qualifiers vs. Absolutes (voice), and while at it, look up sentence combining for the 4 types of sentences— Simple, Compound, Complex, and Compound Complex. Imagine it, what Shakespeare utilized we all have to work with—shapes already formed, voice choice, to qualify or not to qualify, to BE or not to BE, and whether tis nobler in the mind to use a hammer blow of a two word sentence like Jesus wept, OR rather to compound it, complex it or compound complex it as in the following:


Jesus wept. (pow, zap, bang, zoom! Simple single/first base)
Jesus wept, and others watched. (rings different bell in compound set)

In his sixteenth year on the planet, Jesus wept. (complex adds fragmentary introduction)

Jesus, in his sixteenth year on the planet, wept.
introduction becomes interrupting fragmentary, and we ring another kind of bell)

Now the homer of a sentence, the big boy: Compound Complex….

In his sixteenth year, Jesus wept, while from afar, others curiously, cautiously watched.
(intro. Frag) S + V (intro. Frag) S + adv. + adv. + V


Each choice we make, every little choice, becomes a major decision, and it is for this reason many people do not write, as it is the magic of decision-making, and writing is really about making a thousand decisions per sentence, per paragraph, per scene, per chapter. Not all your stories need take on the same voice, but within that single story or novel, your ONE consistent is that you be consistent and true to the voice you choose—whether male, female, black, white, yellow or green. But your Authorial voice must need have its own logic and consistent mindset or ‘psychology’. In other words: VOICE is the most important element of your story…..especially if you hope to make it uniquely feminine, sir…or uniquely male, ma’am. In essence, you have to “become” your character before you can SOUND like her or him or it. Finally, write to your opposite” is my watchword as this forces you into a true writing challenge. So set your stories in exotic places you’ve never been with exotic characters you’ve never known. You’ll surprise yourself and by all means avoid the WASes and the Wazoos!


Robert W. Walker is the author of over forty novels with a record eight series heroes and heroines. His most enduring female leads are Dr. Jane Tewes from City for Ransom, Dr. Jessica Coran of the Instinct Series, and Meredyth Sanger of the Edge Series. My long-standing website is chock full with advice and examples. Visit for the fun of it or for the lessons to be had at http://www.robertwwalkerbooks.com/ and at www.myspace.com/robertwwalkerbooks.




Robert W. Walker
www.myspace.com/robertwwalkerbooks
http://www.robertwwalkerbooks/
http://www.fictionwise.com/