What a great post Rob and wonderful information for all of us to heed. eBooks are certainly taking off and it's about time that their effectiveness was recognized. Authors now have many options in how they reach and communicate with their readers.
As Rob said, there are publishers who will distribute your eBooks for you and then there are platforms such as Amazon, and in reality, you can do both.
This is actually an exciting time for writers because there are so many options and choices and it's feasible to try several if not all of them.
That's one of the reasons I'm glad to serve on the board of the Love Is Murder CON - we don't tell authors who publish with a small press or who publish direct on Amazon, or any other vehicle that their path to publishing is not for us. We are an inclusive CON that recognizes the value in all writers/authors and we cheer them on to great success. We even stand up against a record-breaking blizzard and welcome all to brave the publishing storms with us.
Let the true and mighty writers and readers of mystery and romantic suspense be heard! Hope to see you at Love Is Murder CON this weekend.