- Be an expert on a particular topic - Share your knowledge about a subject many people may not know about in depth. If you're a nurse, you can provide information about hospital protocol. Or, maybe you know how to make macrame.
- Offer promotion to others - Let your readers show off their own talents and they'll love you for it. Invite them to comment about their books, if it's a writing blog, or maybe about recipes if it's a cooking blog.
- Choose a layout that reflects what your blog is about. I'm constantly changing my layout and am never completely satisfied with it. It's still a work in progress, as are my WIP and my website. On the same lines, if you have a standout layout with some great pics, that will draw readers back again once they've seen it.
- Post to egroups, Facebook and other social networks when you have a blog you really want to promote. Make sure you send the posts to places you think would have members interested in the particular topic on the post; so don't send emails to mystery groups if your blog is about how to make chicken soup.
- On the subject of egroups, respect their rules. Some, like Kindle Korner, don't want any posts with links to blogs.
- Visit other blogs and make comments on them. Blogger do notice this, and many of them will reciprocate. When I had Wednesdays off work, I was able to do this more often. I really miss this interaction. Now, it's hit or miss. When I can, I'll dash off to a blog and comment, but time is of the essence.
- Be a nice person. If you treat online friends well, they're likely to come over to your blog just to be nice back to you.
- Set the mood. Let your blog reflect the image you wish to project. Don't put on a dumb act if you want people to respect what you have to say. On the other hand, don't act like a know-it-all. That's a sure way to turn people off.
- Have a bestseller. This is something I'm still working on. (g) People are drawn to success, hoping some of it will rub off on them in some way.
Morgan Mandel -