What will they think of next?
Well, keep asking and we might keep getting new answers. The latest, and maybe not so unexpected is the integration of print and video material. The article that appears in Publisher's Weekly describes it as the following:
"In an experiment testing consumers’ interest in integrated print and video content, Simon & Schuster has partnered with multimedia start-up Vook to create a quartet of titles that melds print and video. The fruits of the partnership are four vooks—titles the West Coast company describes as neither book nor e-book—available as apps via the iTunes store and as web-based editions at both simonandschuster.com/aboutvook and vook.com."
For the complete article go to:
http://www.publishersweekly.com/ and search on Vook.
It almost sounds like something Mr. Spock would have invented.