Thursday, August 1, 2013

More Marketing Ideas! by DL Larson


TV Time
Dyanne Davis, past president of the Windy City RWA Chapter, hosts a TV program.  She and her husband Bill do an amazing job highlighting authors.  Dyanne asked me a few years ago to be a guest on her show and I said, 'when my next book comes out, I will.'  She held me to that.

Our talk was about writing, ideas for writing and marketing.  She asked me to explain my storyline for not only my new book, Promises My Love, but also for my previous ones. The time flew by. 

This isn't the first time I've been on television, for my first book I visited a local TV station.  I was nervous and my husband said I spoke as if I had laryngitis.  I did better on the radio interview a few weeks later.  Those interviews were live and the sense of urgency that surrounds a live show made me extremely nervous.
My talk with Dyanne was just the opposite.  We laughed and talked without hurry or worry about the time.  Bill will edit the show to pull out any unnecessary tidbits. 

The talk will air in a few months.  It will be on the local cable, channel 6, and from there spread, hopefully to U-tube.  We'll see. 

My next blog tour will be this Monday, August 5, at Sugarbeat's Books Blog.  Find me at
http://sugarbeatsbooks.com    Stop by and leave a comment!

Guest bloggers are generally asked to offer something as they tour various sites.  Many offer free books, ebooks, etc. which I have done.  Others are stepping up the anty and offering more. 
My question, if you so choose to share your thoughts ... would you offer a $50 Amazon gift card or even a $100 gift card to a lucky commenter if you were doing a virtual book tour? 

Til next time ~

DL Larson


6 comments:

Morgan Mandel said...

I hope I'll be able to see you on TV then!

As for gifts for a tour, I think a $10 Amazon certificate is sufficient. Maybe I'm cheap.

Morgan Mandel
http://www.morganmandel.com

Deb Larson said...

I think that's good as well. I can't see giving $50-100 away as incentive. Sounds more like everyone making $$ but the author!
Thanks for stopping.
DL

ainaa khan said...

Amazing post and very interesting stuff you got here! I definitely learned a lot from reading through some of your earlier posts as well and decided to drop a comment on this one!
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Debra St. John said...

How fun to be on tv. Be sure to let us know when it airs or post a link so we can check it out.

I've given away gift cards and/or copies of my books on blog tours. The amount is up to you, although to me $50 or $100 seems like a lot if it's only one author (With more you can split the expense). I agree with Morgan that a smaller amount would probably suffice. It also depends on your criteria for winning the certificate...is it totally random? Is it only for one blog stop or the entire tour? Do people get an 'entry' each time they leave a comment?

Deb Larson said...

Thanks for stopping Ainaa Khan. Stop back any time - someone different blogs each day and we have lots of great topics.

And Debra ~ I'm glad to hear you say the $50-100 gift card seems a bit much. I don't want to be a scrooge, I simply want to spread the word about my book and give away a few in the process. I feel I've hit a good medium.
Thanks for sharing ~
DL

Margot Justes said...

Your marketing is wonderful.
The only thing I've done is give 3 copies of A Hotel in Bath in a contest. I agree $50 or $100 is too much.
Margot
www.mjustes.com