Saturday, February 18, 2012

Getting the Word Out by Margot Justes

Our anthology Hearts & Daggers is out on Kindle, and of
course we're happy about it, but we'd love others to be happy about it too. How to get the word out? We did the FB, Twitter, and blog route, but we wanted greater exposure that would not cost an arm and a leg. I think I can safely speak for Amy Alessio and Mary Welk, and say we need our appendages.

We tried something new-at least to me, it was new. We took
advantage of Amazon's Prime program, for 90 days Hearts & Daggers is free to all Amazon Prime members.

We also took advantage of the 'free download'-for 2 days the anthology was free for all Kindle
owners & all the various Kindle compatible apps. I do know that means applications. It does doesn't it?

The numbers are in, we made it to #10 in romantic suspense
and we reached #199 overall. 1700 +copies were downloaded. Granted they were free, but that was a substantial chunk of downloads for us. To make things even better, once the price went back to $2.99 we continued the momentum and the anthology is selling.

Was it worth it? Speaking for myself-absolutely. I think
this is great a way to spread the word, and for mid-list authors word-of-mouth
advertising is crucial.

I even sold a few copies of A Hotel in Paris in paperback. I have my rights back, and will re-release A Hotel in Paris by mid March. The cover is fantastic, and I absolutly love it. I'm making a few changes, but the premise remains the same-it's the first thing I ever put on paper, and A Hotel in Paris is very special to me.

Now that I'm editing it again, the memories of Paris are so vivid that I want to go back for a week, just to say hello. The city was my first love. Paris will always haunt my dreams, and pull me in.
Till next time,
Margot Justes
Hearts & Daggers
A Hotel in Paris


Morgan Mandel said...

Marvelous new cover, Margot!

Morgan Mandel

Margot Justes said...

I agree, and have been flashing it everywhere.
Margot Justes

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