Savvy Promoting and Impressions - what do you do?

Funny how important impressions can be.

The latest news is a high school girl recently wanted to put a provocative photo in her yearbook and was turned down. So she gets to go on the Today show.

Oh, and the girl wants to be a model.

Maybe the photo is not so high school yearbook appropriate but - given our media-grabbing world, is this more about getting free publicity than the real issue?

One newsletter I've read talks about tying your book into recent news events. As an author what kinds of situations can we use to get our books out there? Or are there any you have used? (Given the recent types of topics I've been writing on - zombies - that may be hard. ha!)

Your thoughts?